Sampled from 6 of Max Fashion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#D48454 accent
#111111 text
Max Fashion App – Largest Affordable Online Shopping Destination Discover the latest fashion trends for Women, Men & Kids – all at budget-friendly prices. From everyday essentials to ethnic wear, streetwear, sportswear & party looks, Max Fashion brings style for every occasion. Why shop with the Max Fashion App? • Fresh Styles Every Week – stay trendy with #NewStylesEveryWeek • 10,000+ fashion picks under ₹699 – affordable fashion for everyone • Celebrity Faves – ShuffleItUp with Max URB_N, SportYourStyle with Max Sport • Elite Membership Perks – unlock VIP rewards & benefits • App-only Deals – first-time discounts & special offers • Online Exclusives – plus-size. value packs, bestseller & other exclusive online collections • Hassle-Free Shopping – free shipping, easy exchange/ returns & quick refunds • Largest Max Store– 2X the styles, 24/7 shopping experience • 100% Secure Payments …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Max Fashion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Max Fashion runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D48454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.