Sampled from 6 of TOI Breaking News App & ePaper's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C24 bg
#EE3B42
#FC7C7C accent
#FFFFFF text
India's most trusted English news app. Rated #1 for trust among Indian news brands, Reuters Institute Digital News Report 2025. Get breaking news alerts, live news, and expert journalism from the Times of India covering India, the world, politics, cricket, Bollywood, and business in real time. Read today's English news across 71 cities in 14 languages. Why millions choose the TOI English News App : ◉ Breaking News & Live Updates: Instant alerts on breaking news, India breaking news, election news, politics, business, sports, and global events. Live news coverage 24x7. ◉ English News & Top Headlines: Read trusted daily English news from India's most-read newspaper. In-depth stories, expert analysis, editorials, and top headlines from India's largest English newsroom. ◉ Daily ePaper & Digital Newspaper: Read the Times of India ePaper and English newspaper edition every morning. Acc…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are TOI Breaking News App & ePaper's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TOI Breaking News App & ePaper runs a dark set with one background colour (#EC1C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC7C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.