Screenshot style breakdown
Sampled from 6 of Firehouse Subs's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#DCA464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Order through the app, get mobile exclusive rewards, stay in the loop, and much more with the official Firehouse Subs app! Specific features include: • Mobile Ordering: For select locations, order with the app and skip the line to enjoy your meal even faster. • Stay In The Loop: Stay informed on new rewards, products, and more. • Menu: Explore your Firehouse Subs favorites and discover our newest menu additions. Plus, you can browse item descriptions and nutritional information at any time. • Find Your Firehouse Subs: Locate your nearest Firehouse Subs restaurant and never leave those subs cravings unfulfilled. • Loyalty program: Earn 1 point for every $0.01 you spend at Firehouse Subs, and save up your points to redeem free food rewards for subs, upgrades, and more!
App details
What you can learn from Firehouse Subs
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Firehouse Subs's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Firehouse Subs runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCA464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.