launchshots / colors / cobalt blue

Cobalt Blue

Symbolizes intensity, clarity, and confidence.
#0047AB

Color codes

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HEX
#0047AB
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RGB
0, 71, 171
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HSL
215°, 100%, 34%
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CMYK
100%, 58%, 0%, 33%

Tints & shades

Tints — lighter
#0047AB
#2B66B9
#5584C7
#80A3D5
#AAC2E3
#D5E0F1
Shades — darker
#0047AB
#003B8F
#002F72
#002456
#001839
#000C1D
Hues — around the wheel
#0048AD
#4B00AD
#AD007C
#AD1700
#ADAB00
#1DAD00
#00AD76
Tones — toward gray
#0047AB
#124FA5
#25579F
#375F99
#496892
#5B708C
#6E7886
Temperatures — warm to cool
#00AD42
#00AD88
#008EAD
#0048AD
#0003AD
#4200AD
#8800AD

Palettes & harmonies

Complementary
#0047AB
#AD6500
Analogous
#0047AB
#0E00AD
#009FAD
Triadic
#0047AB
#AD0048
#48AD00
Split complementary
#0047AB
#AD0E00
#9FAD00
Square
#0047AB
#AD009F
#AD6500
#00AD0E
Monochromatic
#0047AB
#002252
#003C8F
#0055CC
#0A70FF
#4794FF

Color contrast

Here's how text looks on cobalt blue versus the color as text — a quick legibility check before you use it behind captions.

Hello World
Hello World
Hello World

At this lightness, cobalt blue pairs best with white or very light text for readable captions.

What Cobalt Blue means

Cobalt Blue is associated with intensity, clarity, and confidence. In design and branding, it's chosen to evoke exactly these qualities — which is why the color behind an app's screenshots and store presence does so much quiet work before anyone reads a word.

As a vivid, dark, balanced color (HSL 215°, 100%, 34%), cobalt blue reads as balanced and versatile. That temperature matters in design: balanced tones adapt to whatever you pair them with, which is worth keeping in mind when you decide what role this color plays in your layout.

Color psychology of Cobalt Blue

Colors shape how people feel before they consciously register why. Cobalt Blue, with its associations of intensity, clarity, and confidence, sends a specific signal — and using it deliberately means matching that signal to your product. A meditation app and a finance app both benefit from intentional color, but rarely the same one. The question isn't whether cobalt blue is "good," but whether the feeling it carries matches the story you want your app to tell.

Using Cobalt Blue in app screenshots & UI

If you're designing App Store or Google Play screenshots, cobalt blue works as a background or accent when it fits your brand's personality. A few practical notes:

Try Cobalt Blue in your screenshots

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FAQ

What does the color Cobalt Blue symbolize?
Cobalt Blue is associated with intensity, clarity, and confidence.
What is the hex code for Cobalt Blue?
#0047AB — RGB 0, 71, 171, HSL 215°, 100%, 34%, CMYK 100%, 58%, 0%, 33%.
What colors go well with Cobalt Blue?
Its complementary color is #AD6500. For softer pairings, try the analogous colors #0E00AD and #009FAD, or build a monochromatic set from its tints and shades above.
Is Cobalt Blue a warm or cool color?
Cobalt Blue is a balanced color. It sits between warm and cool, making it flexible to pair.
What text color is readable on Cobalt Blue?
Use white or light text on a cobalt blue background for the best contrast and legibility.
Is Cobalt Blue good for app screenshots?
It can be, if it matches your brand. Use it consistently, keep captions high-contrast, and test how it looks at small thumbnail sizes in search results.

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