The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Product Hunt Launch for Apps: What to Expect and How to Prepare
Considering Product Hunt for your app launch? Get a realistic look at potential returns, essential preparation steps, and how to create the assets you need to stand out.
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App Privacy Labels: Mapping SDK Data to Declarations
Demystify app privacy labels for iOS and Android. Learn to accurately map SDK data collection to App Store and Google Play declarations.
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Localizing Screenshots: Prioritize Languages for App Store Growth
Boost your app's global reach by localizing screenshots. Discover which languages offer the highest ROI and how to effectively use machine translation.
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Picking Screenshot Background Colors That Stand Out on App Stores
Learn how to choose app screenshot background colors that grab attention and differentiate your app from competitors in search results and category grids.
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Google Play Feature Graphic: Rules and a Repeatable Layout Formula
Learn the essential rules for Google Play feature graphics: optimal size, safe areas, text limits, and a repeatable layout formula to ensure your app stands out.
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Localizing App Screenshots: One Design, Nineteen Languages
Learn how to create a single set of App Store and Google Play screenshots and translate captions efficiently for multiple languages, saving time and effort.
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Your feedback shipped: zoom fixes, 23 fonts, and project files
Three feedback reports turned into six fixes: zoom callouts that track your cursor, gradient exports that no longer fail, 23 fonts, downloadable project files, per-language screenshots, and a feedback box that stops cutting you off.
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Best MMP 2026: Adjust vs AppsFlyer vs Branch vs Singular
Adjust, AppsFlyer, Branch, Singular—the 4 MMPs that matter. Free tiers that work for indies, the decision framework by app type, real pricing at scale.
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TikTok Ads for Apps 2026: The Indie Developer Playbook
TikTok runs 30-50% cheaper CPI than Meta. Spark Ads cut CPA 28% more. The 4-platform 2026 mix, emerging market reality, and creative formula for sub-$1 CPI.
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