The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Google Play Custom Store Listings Setup: Target Search Terms and Pre-Registration
Master Google Play Custom Store Listings to segment your app's graphics and descriptions by country, install state, and campaign URL parameters for higher installs.
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Google Play Developer Account Verification: Deadlines & Requirements
Understand Google Play Developer Account verification deadlines and requirements for solo developers. Learn which documents you need and how to navigate the process.
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Privacy-Friendly Analytics for Indie App Landing Pages: Ditching GA4
Learn why I moved LaunchShots away from Google Analytics 4. Compare script size, cookie compliance, referrer accuracy, and conversion tracking fidelity for your indie app site.
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Google Play Tags: Choose 5 Categories for Suggested App Traffic
Learn how to choose the 5 Google Play Store tags that drive suggested app traffic. This guide shows indie developers how to select complementary tags for effective app discovery.
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How to Delete an App Record in App Store Connect (and When Apple Blocks It)
Learn how to delete an app record in App Store Connect, including step-by-step instructions, required app states, and common blockers like active Game Center or unremoved in-app purchases.
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Google Play 20 Testers Requirement: Solo Devs' 14-Day Guide
Learn how solo developers can meet Google Play's 20-tester, 14-day continuous closed testing requirement to gain production access for their apps.
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Resolving App Store Guideline 2.1 Rejections: A Recovery Checklist
Facing an App Store Guideline 2.1 rejection for app completeness? This guide provides a structured checklist to diagnose common triggers and fix issues quickly.
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How Much Does It Cost to Run a Free Web Tool Like LaunchShots?
Running a free web tool on a shoestring budget is possible. Get a transparent breakdown of my monthly compute, CDN, domain, and storage costs for LaunchShots.
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App Preview Video Shot List: 15 Seconds That Earn a Tap
Craft an app preview video that converts. Learn how to structure your 15-second shot list, master pacing for silent autoplay, and follow technical specs.
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