launchshots / colors / midnight blue

Midnight Blue

Symbolizes depth, calm, and sophistication.
#191970

Color codes

click to copy
HEX
#191970
click to copy
RGB
25, 25, 112
click to copy
HSL
240°, 64%, 27%
click to copy
CMYK
78%, 78%, 0%, 56%

Tints & shades

Tints — lighter
#191970
#3F3F88
#6666A0
#8C8CB8
#B2B2CF
#D9D9E7
Shades — darker
#191970
#15155D
#11114B
#0D0D38
#080825
#040413
Hues — around the wheel
#191971
#641971
#711933
#714919
#4E7119
#19712F
#196871
Tones — toward gray
#191970
#282872
#363675
#454577
#545479
#63637B
#71717E
Temperatures — warm to cool
#137663
#136376
#133B76
#131376
#3B1376
#631376
#761363

Palettes & harmonies

Complementary
#191970
#717119
Analogous
#191970
#451971
#194571
Triadic
#191970
#711919
#197119
Split complementary
#191970
#714519
#457119
Square
#191970
#711945
#717119
#197145
Monochromatic
#191970
#0B0B32
#131358
#1E1E8A
#2929BC
#4B4BD8

Color contrast

Here's how text looks on midnight blue versus the color as text — a quick legibility check before you use it behind captions.

Hello World
Hello World
Hello World

At this lightness, midnight blue pairs best with white or very light text for readable captions.

What Midnight Blue means

Midnight Blue is associated with depth, calm, and sophistication. In design and branding, it's chosen to evoke exactly these qualities — which is why the color behind an app's screenshots and store presence does so much quiet work before anyone reads a word.

As a moderately saturated, dark, balanced color (HSL 240°, 64%, 27%), midnight blue reads as balanced and versatile. That temperature matters in design: balanced tones adapt to whatever you pair them with, which is worth keeping in mind when you decide what role this color plays in your layout.

Color psychology of Midnight Blue

Colors shape how people feel before they consciously register why. Midnight Blue, with its associations of depth, calm, and sophistication, sends a specific signal — and using it deliberately means matching that signal to your product. A meditation app and a finance app both benefit from intentional color, but rarely the same one. The question isn't whether midnight blue is "good," but whether the feeling it carries matches the story you want your app to tell.

Using Midnight Blue in app screenshots & UI

If you're designing App Store or Google Play screenshots, midnight blue works as a background or accent when it fits your brand's personality. A few practical notes:

Try Midnight Blue in your screenshots

Use this exact color as a background or accent in your App Store & Google Play screenshots — free, in your browser, no signup.

Open the screenshot editor →

FAQ

What does the color Midnight Blue symbolize?
Midnight Blue is associated with depth, calm, and sophistication.
What is the hex code for Midnight Blue?
#191970 — RGB 25, 25, 112, HSL 240°, 64%, 27%, CMYK 78%, 78%, 0%, 56%.
What colors go well with Midnight Blue?
Its complementary color is #717119. For softer pairings, try the analogous colors #451971 and #194571, or build a monochromatic set from its tints and shades above.
Is Midnight Blue a warm or cool color?
Midnight Blue is a balanced color. It sits between warm and cool, making it flexible to pair.
What text color is readable on Midnight Blue?
Use white or light text on a midnight blue background for the best contrast and legibility.
Is Midnight Blue good for app screenshots?
It can be, if it matches your brand. Use it consistently, keep captions high-contrast, and test how it looks at small thumbnail sizes in search results.

Related colors

copied