launchshots / colors / ocean blue

Ocean Blue

Symbolizes calm, depth, and serenity.
#4F97A3

Color codes

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HEX
#4F97A3
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RGB
79, 151, 163
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HSL
189°, 35%, 47%
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CMYK
52%, 7%, 0%, 36%

Tints & shades

Tints — lighter
#4F97A3
#6CA8B2
#8ABAC2
#A7CBD1
#C4DCE0
#E2EEF0
Shades — darker
#4F97A3
#427E88
#35656D
#284C52
#1A3236
#0D191B
Hues — around the wheel
#4E95A2
#4E4EA2
#954EA2
#A24E67
#A27C4E
#80A24E
#4EA263
Tones — toward gray
#4F97A3
#56949E
#5D9099
#648D94
#6B8A8F
#72878A
#798385
Temperatures — warm to cool
#49AB44
#44AB68
#44AB92
#449CAB
#4473AB
#4449AB
#6844AB

Palettes & harmonies

Complementary
#4F97A3
#A25A4E
Analogous
#4F97A3
#4E6BA2
#4EA284
Triadic
#4F97A3
#A24E95
#95A24E
Split complementary
#4F97A3
#A24E6B
#A2844E
Square
#4F97A3
#844EA2
#A25A4E
#6BA24E
Monochromatic
#4F97A3
#305C64
#44828D
#5DA5B1
#87BCC5
#B0D3D9

Color contrast

Here's how text looks on ocean blue versus the color as text — a quick legibility check before you use it behind captions.

Hello World
Hello World
Hello World

At this lightness, ocean blue pairs best with dark or black text for readable captions.

What Ocean Blue means

Ocean Blue is associated with calm, depth, and serenity. In design and branding, it's chosen to evoke exactly these qualities — which is why the color behind an app's screenshots and store presence does so much quiet work before anyone reads a word.

As a moderately saturated, mid-toned, cool color (HSL 189°, 35%, 47%), ocean blue reads as calm and composed. That temperature matters in design: cool tones recede and feel trustworthy and serene, which is worth keeping in mind when you decide what role this color plays in your layout.

Color psychology of Ocean Blue

Colors shape how people feel before they consciously register why. Ocean Blue, with its associations of calm, depth, and serenity, sends a specific signal — and using it deliberately means matching that signal to your product. A meditation app and a finance app both benefit from intentional color, but rarely the same one. The question isn't whether ocean blue is "good," but whether the feeling it carries matches the story you want your app to tell.

Using Ocean Blue in app screenshots & UI

If you're designing App Store or Google Play screenshots, ocean blue works as a background or accent when it fits your brand's personality. A few practical notes:

Try Ocean Blue in your screenshots

Use this exact color as a background or accent in your App Store & Google Play screenshots — free, in your browser, no signup.

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FAQ

What does the color Ocean Blue symbolize?
Ocean Blue is associated with calm, depth, and serenity.
What is the hex code for Ocean Blue?
#4F97A3 — RGB 79, 151, 163, HSL 189°, 35%, 47%, CMYK 52%, 7%, 0%, 36%.
What colors go well with Ocean Blue?
Its complementary color is #A25A4E. For softer pairings, try the analogous colors #4E6BA2 and #4EA284, or build a monochromatic set from its tints and shades above.
Is Ocean Blue a warm or cool color?
Ocean Blue is a cool color. Cool colors feel calm and recede into the background.
What text color is readable on Ocean Blue?
Use dark or black text on a ocean blue background for the best contrast and legibility.
Is Ocean Blue good for app screenshots?
It can be, if it matches your brand. Use it consistently, keep captions high-contrast, and test how it looks at small thumbnail sizes in search results.

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