launchshots / colors / slate gray

Slate Gray

Symbolizes balance, professionalism, and calm.
#708090

Color codes

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HEX
#708090
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RGB
112, 128, 144
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HSL
210°, 13%, 50%
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CMYK
22%, 11%, 0%, 44%

Tints & shades

Tints — lighter
#708090
#8895A3
#A0AAB5
#B8C0C8
#CFD5DA
#E7EAED
Shades — darker
#708090
#5D6B78
#4B5560
#384048
#252B30
#131518
Hues — around the wheel
#6F8090
#7B6F90
#906F89
#90716F
#908D6F
#77906F
#6F9083
Tones — toward gray
#708090
#72808E
#75808B
#778089
#798087
#7B8085
#7E8082
Temperatures — warm to cool
#659A75
#659A8A
#65959A
#65809A
#656A9A
#75659A
#8A659A

Palettes & harmonies

Complementary
#708090
#90806F
Analogous
#708090
#6F6F90
#6F9090
Triadic
#708090
#906F80
#80906F
Split complementary
#708090
#906F6F
#90906F
Square
#708090
#906F90
#90806F
#6F906F
Monochromatic
#708090
#47525C
#62707F
#808F9D
#A3ADB8
#C5CCD3

Color contrast

Here's how text looks on slate gray versus the color as text — a quick legibility check before you use it behind captions.

Hello World
Hello World
Hello World

At this lightness, slate gray pairs best with white or very light text for readable captions.

What Slate Gray means

Slate Gray is associated with balance, professionalism, and calm. In design and branding, it's chosen to evoke exactly these qualities — which is why the color behind an app's screenshots and store presence does so much quiet work before anyone reads a word.

As a muted, mid-toned, balanced color (HSL 210°, 13%, 50%), slate gray reads as balanced and versatile. That temperature matters in design: balanced tones adapt to whatever you pair them with, which is worth keeping in mind when you decide what role this color plays in your layout.

Color psychology of Slate Gray

Colors shape how people feel before they consciously register why. Slate Gray, with its associations of balance, professionalism, and calm, sends a specific signal — and using it deliberately means matching that signal to your product. A meditation app and a finance app both benefit from intentional color, but rarely the same one. The question isn't whether slate gray is "good," but whether the feeling it carries matches the story you want your app to tell.

Using Slate Gray in app screenshots & UI

If you're designing App Store or Google Play screenshots, slate gray works as a background or accent when it fits your brand's personality. A few practical notes:

Try Slate Gray in your screenshots

Use this exact color as a background or accent in your App Store & Google Play screenshots — free, in your browser, no signup.

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FAQ

What does the color Slate Gray symbolize?
Slate Gray is associated with balance, professionalism, and calm.
What is the hex code for Slate Gray?
#708090 — RGB 112, 128, 144, HSL 210°, 13%, 50%, CMYK 22%, 11%, 0%, 44%.
What colors go well with Slate Gray?
Its complementary color is #90806F. For softer pairings, try the analogous colors #6F6F90 and #6F9090, or build a monochromatic set from its tints and shades above.
Is Slate Gray a warm or cool color?
Slate Gray is a balanced color. It sits between warm and cool, making it flexible to pair.
What text color is readable on Slate Gray?
Use white or light text on a slate gray background for the best contrast and legibility.
Is Slate Gray good for app screenshots?
It can be, if it matches your brand. Use it consistently, keep captions high-contrast, and test how it looks at small thumbnail sizes in search results.

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