Screenshot style breakdown
Sampled from 6 of QAS FRG's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#042C54 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The QAS Field Reference Guide is an abridged version of the QAS Clinical Practice Manual and QAS Infection Control Framework. The QAS Field Reference Guide (application for both phones and tablets) are expressly intended for use by QAS paramedics when performing duties and delivering ambulance services for, and on behalf of, the QAS. Under no circumstances will the QAS, its employees or agents, be liable for any loss, injury, claim liability or damages of any kind resulting from the unauthorised use of, or reliance upon the Field Reference Guide or its contents.
App details
What you can learn from QAS FRG
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are QAS FRG's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: QAS FRG runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #042C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.