Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Fitatu AI Calorie Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#FCCC9C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
New Feature: AI Voice Search! Add meals even more conveniently! Just say what you're eating, and artificial intelligence will search for all the listed products, estimate portions, and prepare a meal suggestion with calories and macros. You can add only selected products, edit the weight, and change ingredients if needed. Fitatu is a calorie counter powered by AI that allows easy calorie estimation through text, photos, and voice, saving users time and helping in situations where it's difficult to estimate the calories of a meal. No guessing, more precision for calories, weight, and macros. Don’t let other apps fool you – choose full control with Fitatu. Fitatu features that help you reach your goal: - Personalized calorie needs & macro targets (protein, fat, carbs) with a goal-achievement forecast - Detailed nutrition tracking: calories, protein, fat, carbs + 39 vitamins and nutrien…
App details
What you can learn from Fitatu AI Calorie Counter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Fitatu AI Calorie Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fitatu AI Calorie Counter runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.