Sampled from 6 of VAN GRAAF Fashion & Lifestyle's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C6C bg
#275780
#942C44 accent
#FFFFFF text
***Willkommen zur kostenlosen VAN GRAAF Shopping APP der Peek&Cloppenburg* KG Hamburg!*** *Es gibt zwei unabhängige Unternehmen Peek&Cloppenburg mit ihren Hauptsitzen in Hamburg und Düsseldorf. Diese App ist ausschließlich ein Angebot der Peek&Cloppenburg KG in Hamburg, Norderstedt, Kiel, Flensburg, Lübeck, Bremen, Lüneburg, Hannover, Braunschweig, Paderborn, Bielefeld, Osnabrück, Münster, Rostock, Stralsund, Dresden und Chemnitz. Erleben Sie mit unserer App ein Shopping Erlebnis wann immer Sie wollen. Finden Sie Ihr neues Lieblingsteil online aus über 500 Marken oder nutzen Sie unsere App als treuen Begleiter bei Ihrem nächsten Einkauf in einem unserer P&C* Stores und profitieren dabei von wertvollen Zusatzfunktionen. ***Kurz gesagt: Das erwartet Sie in unserer App*** • Markenvielfalt: Über 500 Designer- oder Eigenmarken warten auf Sie. • Inspiration: Finden Sie modische Kleider, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are VAN GRAAF Fashion & Lifestyle's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VAN GRAAF Fashion & Lifestyle runs a dark set with one background colour (#043C6C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #942C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.