Sampled from 6 of Running Tracker App – FITAPP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8CDCF4 accent
#111111 text
Start today, not tomorrow! FITAPP, your personal fitness and health diary: • Records distance, duration and pace via GPS Tracker • Weight Log (Detailed weight history that supports and motivates you) • Voice feedback (total duration, calories, distance, current speed, average pace) • FITAPP Feed (take snaps of your sporting prowess and share it with your friends) • Weekly and monthly statistics give you a perfect overview • Automatic Step Counter Track your distance, time, speed and calories burned with FITAPP. The running app uses GPS tracking to support you during all your sporting activities, be it running, jogging, cycling, inline skating, mountain biking, nordic walking, cross-country skiing, hiking, golfing, riding, walking the dog, long boarding, or whichever winter sport takes your fancy. FITAPP will also help you to count your calories, maintain your target weight or simply t…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Running Tracker App – FITAPP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Running Tracker App – FITAPP runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CDCF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.