Screenshot style breakdown
Sampled from 6 of Mr D - Groceries & Takeaway's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDC6C bg
#DDC15F
#A4945C accent
#111111 text
Screenshots
Icon palette
About this app
Mr D is Mzansi’s favourite convenience delivery service, here’s why: • 11000+ restaurants/stores and over 300 Pick n Pay grocery stores all on one app • 2600+ areas across South Africa • Find favourites like KFC, McDonalds, Chicken Licken, Burger King, Nando’s, Spur, Simply Asia, Wimpy, Steers, RocoMamas, Roman’s Pizza, Kauai and Pick n Pay Liquor. • Get Pick n Pay groceries at in-store prices delivered within an hour. • Shop from a wide range of over 10,000 Pick n Pay products and earn Smart Shopper points. • No nasty hidden fees at checkout. • Pay with cash, card, eBucks or EFT. Simple and safe. • Get daily deals and regular promotions from your favourite restaurants and Pick n Pay groceries. • Get daily deals and regular promotions from restaurants, Pick n Pay groceries, TakealotNOW, and shops! • Track every step of your order in real time.
App details
What you can learn from Mr D - Groceries & Takeaway
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Mr D - Groceries & Takeaway's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mr D - Groceries & Takeaway runs a light set where the background shifts from screenshot to screenshot (first shot #FCDC6C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A4945C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.