Screenshot style breakdown
Sampled from 5 of 妖怪ウォッチ ぷにぷに's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCC04 bg
#DDB303
#E40414 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
あの「妖怪ウォッチ」が ”ぷにっ”とパズルでスマホゲームに！ ジバニャンやコマさんなど、みんなが大好きな妖怪が ぷにぷに感が気持ちいい“妖怪ぷに”になったよ！ タップで消して、つなげて大きく！ ぷにぷに感がクセになる！ 【あそびかた】 各ステージに登場する敵妖怪をやっつけるとクリア！ 攻撃は上から落ちてくる“妖怪ぷに”をタップして消すだけ。 つなげると“でかぷに”に変化！ フィーバーやコンボで大ダメージのチャンス！ 妖怪はそれぞれ必殺技を持っているから うまく使って敵を倒そう。 敵の妖怪を倒すとともだちになることがあるよ。 たくさんの妖怪を集めて遊んでみよう！ 【推奨環境】 iPhone 6以降、iPod touch 第6世代
App details
What you can learn from 妖怪ウォッチ ぷにぷに
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 妖怪ウォッチ ぷにぷに's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 妖怪ウォッチ ぷにぷに runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCCC04) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E40414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.