Screenshot style breakdown
Sampled from 4 of Applebee’s's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9C2C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Your favorite neighborhood Applebee’s is now available right at your fingertips! This new app offers guests personalized ordering experiences and higher levels of customization. Guests will be able to seamlessly interact with our menu and enjoy their meals via Carside To Go, Delivery, and/or in-restaurant pickup. Key features of this new app include: • Personalized ordering: Guests will be able to create and save their favorite orders, as well as receive personalized recommendations based on their previous order history and saved preferences. • Higher levels of customization: Guests will be able to customize their orders to their liking, with more options than ever before! • Seamless integration with Applebee’s Carside To Go and Delivery: Guests will be able to place their orders through this app and enjoy the convenience of pickup with Carside To Go, or have their order delivered to t…
App details
What you can learn from Applebee’s
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Applebee’s's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Applebee’s runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C2C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.