Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Flo Cycle & Period Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4CCFC bg
#C8B3DD
#FC5C7C accent
#111111 text
Screenshots
Icon palette
About this app
Flo is a science-backed period tracker, ovulation tracker, fertility, and pregnancy app used by over 500 million* women worldwide. Whether you’re tracking your period (regular or irregular), trying to conceive, following changes to your baby and your body during pregnancy, or navigating perimenopause symptoms, Flo is here to support you. Join 500 million users* who use Flo’s science-backed insights, created with 100+ doctors and medical experts, to better understand their menstrual cycle. Is my data safe with Flo? Your health data deserves the highest level of protection. Flo was recognized as ISO 27001/ISMS Team of the Year at the 2025 PICCASO Privacy and Security Awards, honoring our excellence in information security management and long-standing commitment to privacy-first design. - Anonymous Mode: Use the Flo period tracker without linking your name, email, or personal identifie…
App details
What you can learn from Flo Cycle & Period Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Flo Cycle & Period Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Flo Cycle & Period Tracker runs a light set with one background colour (#E4CCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.