Screenshot style breakdown
Sampled from 6 of Pão de Açúcar Mais's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7CBC04 bg
#6DA503
#1C5434 accent
#111111 text
Screenshots
Icon palette
About this app
Você quer benefícios e descontos exclusivos num supermercado online completo? Com o App Pão de Açúcar você tem isso e muito mais! Olha só quantas vantagens: - Ofertas personalizadas nos seus produtos favoritos - Compre online com facilidade e praticidade sem sair de casa - Escolha a modalidade de entrega que preferir - Receba suas compras em minutos com nosso delivery e possibilidade de frete grátis - Pontos Stix que podem ser trocados por prêmios ou desconto no valor das suas compras direto no caixa - Todas as novidades do Pão de Açúcar - Serviço de localização para encontrar a loja mais próxima. Você economiza na hora de abastecer sua despensa com a qualidade que só o Mercado Online do Pão de Açúcar tem. Hortifrúti com frutas, legumes e verduras fresquinhos e selecionados, carnes com cortes especiais, congelados, bebidas diversas, variedade nos rótulos de vinhos, produtos para cuidad…
App details
What you can learn from Pão de Açúcar Mais
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Pão de Açúcar Mais's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pão de Açúcar Mais runs a light set with one background colour (#7CBC04) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C5434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.