Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Etos's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F40C54 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Altijd je klantenkaart op zak Scan heel makkelijk je Mijn Etos klantenkaart in de winkel en geniet gelijk van je voordeel. Alle aanbiedingen snel bij de hand Profiteer altijd van de beste aanbiedingen. Zoals shoppen met 10% korting op heel veel Etos Merk-producten, gloednieuwe folderacties en speciale Mijn Etos deals. Nóg makkelijker shoppen Met de Mijn Etos app shop je nog makkelijker. Want je bestelt al jouw favoriete verzorgingsproducten gewoon via de app. Waar en wanneer je wilt. Sparen en inwisselen met Mijn Miles Koppel je Air Miles kaart in de app en spaar automatisch Air Miles op al jouw aankopen bij Etos. Bij 100 Air Miles kan je al kiezen uit een fijne Mijn Miles deal! Vind direct een Etos-winkel Op zoek naar een Etos-winkel en de openingstijden in jouw buurt? Je vindt het in de app.
App details
What you can learn from Etos
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Etos's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Etos runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F40C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.