Sampled from 4 of Born To Sweat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047CCC bg
#278ED3
#54A4DC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Are you born to sweat? Join us with many exciting challenges and marathon events! Born to Sweat now runs in a fresh new look! Born to Sweat is a mobile application by POCARI SWEAT that will accompany your running and cycling journey. With a variety of new amusing features, create healthy fun activities as your new healthy lifestyle. Improve your running and cycling activities because you are born to sweat.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Born To Sweat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Born To Sweat runs a dark set with one background colour (#047CCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54A4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.