Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of 麦当劳McDonald's - 到店取餐 麦咖啡 麦乐送's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECBC bg
#DDCFA5
#242C54 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
麦当劳，作为优秀的跨国连锁餐厅，专注售卖汉堡包，以及薯条、炸鸡、咖啡等快餐食品，我们推动快餐数字化升级，重新定义快餐文化，让生活更美好，让快餐更便利。 「产品简介」 麦当劳为您提供卫生可靠的餐品，提供安全、快捷、贴心、24小时里分秒必争的热爱。 「安全便利、随叫随到」 安全有品质的汉堡、炸鸡、咖啡。 「新人有礼」 到店取餐和麦乐送的新用户可领大礼包，更多红包等你来拿。
App details
What you can learn from 麦当劳McDonald's - 到店取餐 麦咖啡 麦乐送
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are 麦当劳McDonald's - 到店取餐 麦咖啡 麦乐送's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 麦当劳McDonald's - 到店取餐 麦咖啡 麦乐送 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCECBC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #242C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.