Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Virgin Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#E41C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Virgin Australia app is your perfect travel companion. Check into your flight, view your boarding pass, watch movies, and track your bags all from your phone. Use the Virgin Australia app to: • Search and book trips, Search and book your next holiday or business trip with a few taps. • Manage trips with ease, You can select a seat, amend your trip details and check in for domestic flights. • Track whatever you pack, Get updates on the whereabouts of your bags when travelling. • Use Journey Tracker, View flight updates and grab your boarding pass from your lock screen. We're working on so much more to make your next trip with Virgin Australia even more wonderful. Love our app? Leave us a rating on the app store. Any questions or feedback? Reach out using the App feedback form on the More screen.
App details
What you can learn from Virgin Australia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Virgin Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virgin Australia runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E41C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.