Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of 盒马 - 鲜美生活's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F48C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
盒马是中国首家以数据和技术驱动的新零售平台。通过重构产业“人、货、场”，首创了线上线下一体化的融合模式。通过最快30分钟配送服务，以“敢为天下鲜”的精神，将鲜活水产、新鲜蔬果、即时菜肴、家居日用等好商品带给无数中国家庭。无论是国内特色生鲜农产品，亦或是海外源头直采的进口好货，都变得触手可及。盒马通过积极探索，沉淀出两大核心业态——“盒马鲜生” 与“超盒算 NB”双轮驱动发展，商品种类从生鲜到零售全品类覆盖，满足不同消费群体的多层次需求。
App details
What you can learn from 盒马 - 鲜美生活
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 盒马 - 鲜美生活's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 盒马 - 鲜美生活 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F48C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.