Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of 网易严选 - 严选好物，用心生活's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCD484 bg
#DDBA74
#EC0414 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
网易严选，以“让美好生活触手可及”为初心，旨在成为中国新中产喜欢的生活方式品牌。 成立于2016年，网易严选从用心做好一条国民毛巾开始，通过简约、实用、舒适的美学设计，优化产品使用感受，为新中产家庭带来更美好的生活。5年来，网易严选逐步从新中产喜爱的购物平台，发展成为新中产生活方式品牌，为消费者提供一站式、全品类、全方位的美好生活解决方案。 2021年，网易严选提出全新品牌生活理念「活出自己喜欢的样子」，旨在和新中产人群站在一起，倡导多元的生活价值主张——我们相信每个人都可以把生活的选择权交给自己，活出自己喜欢的样子。同时，产品延续简约不张扬的设计理念，为消费者带来高品质灵感好物，去实现每个人喜欢的生活方式。 【严选品质】 网易自营生活方式品牌，新中产居家购物APP。我们是全自营模式，对采购、品控、物流、销售、售后全权负责，自建百人品控团队，用严苛的标准筛选商品，只为提供高品质的好货，商品质量远高于国家和行业标准，让您省心购物，放心使用。 【严选设计】 网易严选用心打造高颜值商品，对款式和颜色精挑细选。…
App details
What you can learn from 网易严选 - 严选好物，用心生活
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 网易严选 - 严选好物，用心生活's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 网易严选 - 严选好物，用心生活 runs a light set with one background colour (#FCD484) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC0414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.