Sampled from 3 of MovP4 - MP4 変換's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC0C8C bg
#EE2E9C
#543C24 accent
#FFFFFF text
このアプリは動画をmp4形式の動画に変換して保存できるアプリです。 Q.自分の動画がなんのファイル形式だかわかりません A.カメラロールから動画を選ぶ際に動画がどのファイル形式か表示されます。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are MovP4 - MP4 変換's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MovP4 - MP4 変換 runs a dark set where the background shifts from screenshot to screenshot (first shot #EC0C8C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #543C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.