Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Toby Carvery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#A41C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Have all the things you love about The Home of the Roast at your fingertips with the Toby Carvery Official App! Pay your bill at your table, Book a table, find your local, get exclusive app rewards and more. Features: - Toby Treats delivered straight to your phone. New (and sometimes app-exclusive) offers are added all the time so make sure you check regularly - Book your table through the app - Pay at Table technology - See our food and drinks menu - Order a takeaway to enjoy Toby at home - Find your local Toby - Buy a Gift Card through the App *We reserve the right to change the offers without notice.
App details
What you can learn from Toby Carvery
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Toby Carvery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Toby Carvery runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A41C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.