Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Five Below: Fun Finds & Deals's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C2CCC bg
#2E49D3
#1C244C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Shop cheap toys, candy, tech, games, beauty, and room decor with the Five Below app. Big finds, little prices, and a whole treasure hunt in your pocket. Start hunting! Five Below is where the treasure hunt lives, and now it fits in your hand. Fresh finds, new drops, and crazy good prices, mostly $1 to $5 with hot finds beyond. Whether you are hunting gifts, fidgets, snacks, or the makeup haul of your dreams, the good stuff is waiting. You just have to find it first. DISCOVER: FRESH FINDS DAILY Swipe through a feed made for your kind of treasure. New arrivals, trending picks, and new drops landing all the time. Blink and it is gone. That is the fun part. WISHLIST: YOUR TREASURE MAP See it. Love it. Heart it. Your wishlist saves every favorite so you can track them down in store or grab them online. Build the list, then go claim your loot. SCAN: KNOW BEFORE YOU GRAB Point your camera …
App details
What you can learn from Five Below: Fun Finds & Deals
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Five Below: Fun Finds & Deals's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Five Below: Fun Finds & Deals runs a dark set with one background colour (#0C2CCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C244C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.