Sampled from 6 of TMLTH Group's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4DCD4 bg
#BAC1BA
#34ACBC accent
#111111 text
The application for TMLTH's Group Insurance. Providing policy-related services both as the insured such as • Policy information • Claim history information • Online claim (E-Claim) • E-Card • Tokio Point and privileges Tokio Marine Life Insurance values being a part that will help support customers to do activities for good health and receive Tokio Points with special privileges. Through integration with Apple Health, customers can view the number of steps taken each day, week and month, and compare them to previous periods. Client can also participate in activities to achieve goals in each campaign.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are TMLTH Group's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TMLTH Group runs a light set where the background shifts from screenshot to screenshot (first shot #D4DCD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #34ACBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.