Screenshot style breakdown
Sampled from 6 of IGA: Grocery & rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C24 bg
#EE3B42
#F45C64 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Shop for groceries, plan your weekly menu, and save time and money on every trip with the IGA app. The IGA app is your complete grocery companion — browse products, manage your shopping list, and discover this week's flyer deals and offers at your local IGA. FIND PRODUCTS FASTER Access your store's complete product catalogue. Filter by category, search for ingredients, or scan barcodes to add items to your list in one tap. SCENE+ REWARDS Your digital Scene+ card is built right into the app — scan at checkout to earn points on every eligible purchase. Activate personalized offers for bonus points and check your balance anytime. NEW RECIPES EVERY WEEK Discover simple, delicious recipes and add ingredients directly to your shopping list. TADA! MEAL PLANNER Create affordable weekly menus for the whole family using recipes that feature the best flyer deals. Whether you eat every…
App details
What you can learn from IGA: Grocery & rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are IGA: Grocery & rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IGA: Grocery & rewards runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #EC1C24) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F45C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.