Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Sainsbury's's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC6C04 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Save time. Save money. Shop your way. The Sainsbury’s app brings together everything you need to shop with Sainsbury’s, whether you’re planning your weekly shop, shopping in-store, collecting Nectar rewards or getting groceries delivered fast. With the Sainsbury’s app you can: • Shop groceries online and book delivery or Click & Collect slots • Unlock personalised offers, Nectar Prices and rewards • Use SmartShop to scan as you shop and stay in control of your spend • Create shopping lists and save favourites for quicker repeat shops • Get groceries delivered in as little as 60 minutes with Chop Chop • Find products and locate them in selected stores with Search Your Store One app. Multiple ways to shop.
App details
What you can learn from Sainsbury's
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Sainsbury's's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sainsbury's runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC6C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.