Sampled from 5 of AlleFolders's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDCCC bg
#DDC1B3
#F45C04 accent
#111111 text
Alle folders in één app, bespaar tijd én geld! Met de AlleFolders app heb je altijd het overzicht van alle folders en aanbiedingen. Zo vind je snel de beste deals en hoef je nooit meer te zoeken. Waarom je de app wilt downloaden: - Bekijk als eerste de nieuwste folders - Zoek eenvoudig naar aanbiedingen in alle winkels - Sla al je klantenkaarten op in één app - Maak een boodschappenlijst per winkel - Markeer jouw favorieten - Bestel direct online vanuit de folder Begin vandaag nog met besparen en houd geld over voor de leuke dingen! We werken continu aan verbeteringen en horen graag jouw tips en ideeën: info@allefolders.nl
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are AlleFolders's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AlleFolders runs a light set with one background colour (#FCDCCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F45C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.