Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of SwitchBot's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#64CCEC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
SwitchBotは家のあらゆるシーンをシンプルなデバイスでスマート化するブランドです。取り付け簡単で革新的なスマートホーム製品で、住まいをより快適にします。 SwitchBotシリーズ製品で暮らし快適 !スマホのワンタッチでスイッチをオン・オフしたり、温湿度計でお部屋の状態を遠隔観測したり、ハブミニで家電を一括管理したりします。 SwitchBotと一緒にライフスタイルをスマートにしませんか？ SNSでお得な情報をGET！ぜひフォローしてください。 SwitchBotカメラのクラウドストレージプラン 請求期間：1ヶ月 （月額プラン） 料金: 400円（スタンダード月額プラン） 支払い：クラウドストレージプランを確認のうえ、支払いします。「ユーザ名」>「サブスクリプション」からサブスクリプションと自動更新を管理できます。 解約：サブスクリプション期間の終了日の少なくとも 24 時間前に、「ユーザ名」>「サブスクリプション」からサブスクリプションをキャンセルできます。 自動更新：自動更新の課金は、サブスクリプション期間が終了する24時間以内に行われま…
App details
What you can learn from SwitchBot
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are SwitchBot's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SwitchBot runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64CCEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.