Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Traeger's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4ACA4 bg
#9E9790
#5C2C14 accent
#111111 text
- #1WIFIRE® / (
- #3CONTROL YOUR GRILL
- #4RECIPES THAT LET YOU GRILL, SMOKE, BRAISE, BAKE, ROAST & BBQ
- #5EASY-TO-FOLLOW
- #6LEARN FROM THE PROS LEARN Q
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 4.8 words on average (longest 11), mostly ALL CAPS, 40% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
The Traeger App puts a world of flavor at your fingertips. Control your grill anytime, anywhere with WiFIRE®, access over 1000 wood-fired recipes, learn from the pros, and receive curated content that helps you become a better cook, all right from your phone. Featuring: • WiFIRE® Control: Adjust grill temperature, monitor internal food temps, set alerts and timers, & more directly through the App. • Learn From the Pros: Detailed videos featuring recipes and tips & tricks put you in the kitchen with your favorite pitmasters and chefs. • Over 1000 Recipes: Access amazing wood-fired recipes that cover everything from BBQ to baked goods. • Follow Your Favorites: Never miss a new recipe from your favorite pitmasters & chefs. • Shop: Order pellets, sauces, rubs, accessories, and everything else the Traeger website has to offer right from the App. • Dealer Locator: Find dealers near you for a…
App details
What you can learn from Traeger
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Traeger's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Traeger runs a light set where the background shifts from screenshot to screenshot (first shot #B4ACA4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C2C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.