Screenshot style breakdown
Sampled from 4 of TP-LINK物联's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C6C4C accent
#111111 text
Screenshots
Icon palette
About this app
TP-LINK物联APP是管理TP-LINK智能物联产品的统一平台。可在局域网内进行统一管理也可登录TP-LINK ID，随时随地远程管理。 主要功能： 1．管理TP-LINK安防监控产品，如网络摄像机、硬盘录像机等，支持监控画面实时预览、录像、截图、语音对讲、云台控制及录像回放等功能； 2．管理TP-LINK无线路由器，支持路由器上网设置、无线网络设置、上网终端管理等功能； 3．管理TP-LINK智能家居产品，如可视门铃、太阳能控制器等，支持访客记录、电量统计、设备联动等功能。
App details
What you can learn from TP-LINK物联
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are TP-LINK物联's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TP-LINK物联 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C6C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.