Sampled from 5 of DutchID 2's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#34647C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 5.6 words on average (longest 9).
Stel je de identiteit van iemand vast, controleer dan altijd de echtheidskenmerken van het reisdocument. De DutchID-app helpt je hierbij. Door je smartphone te kantelen, tegen het licht te houden of zelfs aan te raken, ontdek je zelf hoe je kenmerken op het document kunt controleren. Je kunt in deze app ook zien hoe een document reageert onder ultraviolet licht. De app geeft informatie over de echtheidskenmerken van: - het Nederlands paspoort - de Nederlandse identiteitskaart - het verblijfsdocument - het vreemdelingen identiteitsbewijs Echtheidskenmerken van het reisdocument helpen tegen misbruik, fraude en vervalsing. Deze app is uitgegeven door de Rijkdienst voor Identiteitsgegevens - Ministerie van Binnenlandse Zaken en Koninkrijksrelaties.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are DutchID 2's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DutchID 2 runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #34647C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.