Screenshot style breakdown
Sampled from 6 of BLUE App - holiday planner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#142C5C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The BLUE® App is your personal holiday planner at your TUI BLUE hotel – free of charge. Get in the holiday mood for the best time of the year before your arrival and never miss an attractive offer again. You will find in the BLUE® App: • comprehensive information about the hotel, surrounding area and tips for the best local sights • the daily activity programme • an integrated digital pinboard - for exchanging and meeting up with other hotel guests • inspiration for your next getaway, which can be easily booked via the app. Our BLUE® App also offers you the possibility to book the following hotel services easily and conveniently via the app: • services and extras 24/7 • table reservations in our à-la-carte-restaurants • Reservations for our various activities such as fitness classes, tennis or for relaxing moments in our private daybeds • Activities for our younger guests through ou…
App details
What you can learn from BLUE App - holiday planner
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are BLUE App - holiday planner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BLUE App - holiday planner runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.