Screenshot style breakdown
Sampled from 6 of Gurú de Viaje's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C5CF4 bg
#3B72F5
#5C4C1C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
¿Qué es Gurú de Viaje? En Gurú de Viaje tenemos una sola obsesión en la vida: viajar. Pasamos la mayor parte del día buscando ofertas de vuelos y viajes sin tener un rumbo definido. Cuando encontramos los mejores precios, los publicamos en nuestra página, aplicación y redes sociales para que tú también aproveches la oferta. Nosotros no vendemos los vuelos, solo los difundimos siempre y cuando provengan de páginas confiables. Nuestro esfuerzo por promover el turismo ha sido reconocido por la revista Forbes, quienes nos consideran una de las 30 Promesas de 2019 (http://bit.ly/Forbes_GurudeViaje),y por 500 Startups (http://bit.ly/500startups-guru-de-viaje) una aceleradora de empresas con la que trabajamos desde Octubre 2018. Más de 1.5 millones de usuarios forman parte de nuestra comunidad y queremos que crezca para verlos viajar, síguenos en nuestras redes sociales: Facebook : http…
App details
What you can learn from Gurú de Viaje
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Gurú de Viaje's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gurú de Viaje runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C5CF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C4C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.