Sampled from 6 of Nimway's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#446C9C bg
#5E80A9
#EC345C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Your personal assistant for navigating the modern workplace. Nimway solves common office problems, such as: • Guiding you to your next meeting • Finding available meeting rooms • Locating your colleagues • Providing insights to management how the office is actually being used Nimway utilizes Sony´s world class Indoor Positioning Engine and ensures state of the art indoor positioning. Find out more at www.nimway.com. Love the app? Rate us! Your feedback helps us continuously improve. Have a question? Tap Help and Feedback in the Nimway app or visit nimway.com/help. NOTE - This application only works if Nimway is installed in your office. - This application uses analytics software to collect and aggregate statistics to help us improve this application and our services. None of this data can be used to identify you.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Nimway's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Nimway runs a dark set with one background colour (#446C9C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC345C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.