Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of McDonald's Offers and Delivery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC0404 bg
#E02727
#FCBC0C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Enter the new McDonald's App and get exclusive discounts and coupons! Download our app and easily access special experiences, promotions and discounts so you can enjoy your favorite McDonald's products for much less than what you usually pay. You will receive alerts at the moment to find out in scoop of our new coupons and offers available to you. In addition, to help you choose your favorite product, we show you all the products with their nutritional information of your favorite hamburger or sandwich, desserts, beverages, salads and cravings. Do you want a Big Mac, a McNuggets or a Chocolate Sundae and you do not know where to find your nearest McDonald's restaurant? Through the app you can go to the section "restaurants" and you can see the establishment at a less distance from you and check our schedules and services. Our app is available in Argentina, Aruba, Brazil, Ch…
App details
What you can learn from McDonald's Offers and Delivery
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are McDonald's Offers and Delivery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: McDonald's Offers and Delivery runs a dark set with one background colour (#DC0404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.