Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of PREVIEW: Planner for Instagram's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E494AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
EVERYTHING you need in ONE app - for Instagram, Facebook and TikTok. Choose to plan ONLY your Instagram or TikTok posts - or both. Super easy to use. Free UNLIMITED Posts, Reels, Insta Stories, rearrange posts, edit, auto-post, best Instagram hashtags, caption ideas, analytics, repost, and more. What are you waiting for? Used by +15 million Instagrammers, content creators and business owners. —— INSTAGRAM PLANNER —— Preview is the ultimate Instagram feed planner app. Plan your: • Photos • Videos • Carousels • Insta Stories • Reels • Product Tags —— WHAT’S INSIDE —— • Drag and Drop • UNLIMITED Grid Space (for free) • Analytics and Insights • Amazing filters • Editing Tools • REPOST photos, videos, albums, Reels • Split images • Set video covers • Schedule & Auto-post EVERYTHING! • Facebook Auto-posting • Caption Finder • Hashtag Finder • Hashtag Analytics • Team Fe…
App details
What you can learn from PREVIEW: Planner for Instagram
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are PREVIEW: Planner for Instagram's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PREVIEW: Planner for Instagram runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E494AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.