Sampled from 6 of Period Tracker - Pepapp's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#140424 bg
#342742
#841C3C accent
#FFFFFF text
Are you ready to get acquainted with the digital assistant that women prefer and love the most? * More than 5 million women use it! * App of the day on AppStore! I'm Pepapp, I'm here to make your life easier and more enjoyable. I am so much more than just a menstrual calendar. From the first day you downloaded it, I am both entertaining and informing you with my recommendations every day. What else am I doing? Let's take a look! Menstrual Calendar Each woman's menstrual cycle is unique to her. And every woman can be in different moods during this period. But of course, everyone wants to feel good and safe. I try to predict and help you track your PMS, period, fertility and ovulation periods in the most accurate way. I give important advices for you to spend these periods more comfortably and to experience the symptoms in the lightest way. I have a very simple usage and I try to make c…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Period Tracker - Pepapp's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Period Tracker - Pepapp runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #140424) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #841C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.