Screenshot style breakdown
Sampled from 6 of TotalAV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#E43C4C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
At TotalAV, Protection is our Priority. Our app for iPhone & iPad helps to keep you safe from web cybersecurity threats with dangerous website blocking, VPN protection for Public Wi-Fi security, SPAM text protection, as well as anti-hacking alerts for website data breaches. The full list of TotalAV Mobile Security features includes: ► Smart Scan ► Data Breach Check ► Photos & Video Cleanup ► Duplicate Contact Finder ► Event Check ► WebShield (PREMIUM) ► QR Code Check (PREMIUM) ► SPAM Text Protection (PREMIUM) ► VPN (PREMIUM) TotalAV Free Features include: Smart Scan ► Alerts to pending iOS Security Updates ► Checks device PIN, Touch and FaceID is enabled ► Security tips & suggestions Data Breach Check ► Check if your email address is included in any data breaches ► Stay alert to any personal password exposures ► Prevent the chances of identity theft Photos & Video Cleanup ► Free …
App details
What you can learn from TotalAV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are TotalAV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TotalAV runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E43C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.