Screenshot style breakdown
Sampled from 6 of Nanit's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04142C bg
#273449
#EC7C7C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Nanit speaks baby. Understand your baby’s days and nights. Nanit’s camera uses something called computer vision. Nanit learns how your baby moves, and tells you if they’re fussy, awake or sleeping like a dream. Understand their night and conquer sleep. Nanit Insights helps you identify sleep issues, so you can adjust and get back on track fast. Nanit tracks—and understands—sleep patterns, parent visits, room conditions and much more. Your new morning briefing. Every morning Nanit Insights delivers last night’s highlight reel. Plus a Sleep Score. So you’ll know instantly if baby’s sleep is improving.
App details
What you can learn from Nanit
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Nanit's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Nanit runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04142C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC7C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.