Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of 에어서울's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0CCCAC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
서울 하늘을 열다, Air Seoul 한국을 대표하는 글로벌 도시 ‘서울’을 브랜드로 하는 에어서울과 기분 좋은 여행을 떠나세요! 에어서울 앱 소개 1. 항공권 예약에 최적화! ■ 메인에서 바로 에어서울의 항공권을 구매하실 수 있습니다. 2. 자주 사용하는 메뉴를 쉽고 빠르게! ■ 스케줄 조회, 예약 조회 등 고객이 가장 자주 사용하는 메뉴를 쉽게 찾을 수 있습니다. 3. 스마트폰 하나면 항공권 예약부터 온라인 체크인까지 한번에! ■ 출발 48시간 ~ 1시간 전까지 원하는 좌석을 고르고, 보딩패스까지 발급받으실 수 있습니다. ※ 2016년 10월 5일부터 서비스 이용이 가능합니다. 4. 심플하고 가독성 높은 디자인! ■ 청량한 민트 칼라와 Text 기반의 가독성을 높인 화면 구성으로 눈의 피로감을 덜하도록 디자인하였습니다.
App details
What you can learn from 에어서울
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are 에어서울's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 에어서울 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0CCCAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.