Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Flannels's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#DCFC04 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Flannels is one of the UK's leading luxury retailers, specialising in contemporary men's, women's and kids’ designer clothing, footwear, and accessories. Our increasing brand portfolio includes Gucci, Canada Goose, Saint Laurent, Moncler, Jimmy Choo, and Stone Island, alongside hundreds of other iconic and cutting-edge designers. Flannels continues to augment its online presence with the latest app where it has never been easier to perfect your style, choosing from a coveted selection of leading international and exciting, new labels. With our app, Flannels redefines luxury shopping: SHOP AS ONE Your Flannels account syncs across all devices. Shop on the go with a unified basket and login. KEEP IN THE LOOP WITH PUSH NOTIFICATIONS New products just in that you're going to love? Sale launching at midnight? Leave it to us. ALL THE BEST BITS FROM MOBILE Experience the ease of our mo…
App details
What you can learn from Flannels
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Flannels's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Flannels runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCFC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.