Screenshot style breakdown
Sampled from 6 of Zulzi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC4C24 bg
#D36542
#E4A484 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Zulzi: Groceries in 15 Minutes WE ARE Zulzi - your online supermarket. Order groceries via our app and in just 15 minutes we'll deliver your shopping right to your door. Fruit and vegetables, fresh food, chilled drinks, household items, and liquor at supermarket prices are delivered from 6:00 AM to 22:00 PM every day. HOW IT WORKS: 1. Download the app 2. Enter your address 3. Browse our wide selection and choose your products 4. Place your order 5. Get your purchase delivered in 15 minutes OUR SELECTION OF PRODUCTS Have everything conveniently and easily delivered to your home: discover our selection of fresh fruits and vegetables, delicious snacks, and a variety of drinks for your after-work sundowner. We have red wine, we have white wine, and a wide selection of exciting beers. Speaking of locals, we deliver bread from your favorite neighborhood bakery, salads & bowls from the y…
App details
What you can learn from Zulzi
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Zulzi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zulzi runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CC4C24) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E4A484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.