Sampled from 5 of OVinfo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C649C accent
#111111 text
Reading the caption text from the screenshots in your browser…
OVinfo geeft je actuele reisinformatie voor het hele openbaar vervoer. De app toont hoelang je nog moet wachten voordat je kunt instappen, geeft aan waar het het voertuig op dit moment is en gebruikt betrouwbare informatie over de roltoegankelijkheid van en geleidelijnen op stations en haltes. De app is ontwikkeld met speciale aandacht voor toegankelijkheid. Alle informatie over drempel-vrij instappen, is ook drempel-vrij toegankelijk. Op zowel iPhone als iPad zijn alle knoppen door VoiceOver uit te spreken en dynamische lettergrootte is getest met slechtziende gebruikers. OVapi B.V. is al bijna 15 jaar actief op het gebied van actuele reisinformatie en ontvangt de gegevens via ND-OV (Nationale Data Openbaar Vervoer) rechtstreeks van alle vervoerders in Nederland, waaronder Arriva, Breng, Bravo, Connexxion, EBS, GVB, Hermes, HTM, RRReis, Overal, NS, RET, Syntus en U-OV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are OVinfo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OVinfo runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C649C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.