Sampled from 6 of Toyota i-Connect's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E41C34 accent
#111111 text
Toyota i-Connect is the most intelligent way to stay connected to your Toyota. As the ultimate digital destination for Toyota owners, it is compatible with smartwatches and voice assistants in addition to smartphones. Access your car and any relevant information you need, wherever you go. Why Toyota i-Connect? For connected Toyota cars - Lock and unlock your car remotely - Control your hazard and headlights remotely - Track your range and odometer remotely - Easily locate your parked car with Find My Car - Instant safety, security and service updates - Get service info that’s relevant to your car - Unified ownership experience that’s safe, secure and seamless For any other Toyota - Easy access to Toyota Service info even for non-connected cars - Easy access to service and channel partners for quicker resolutions And this is just the tip of the iceberg.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Toyota i-Connect's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Toyota i-Connect runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E41C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.