Screenshot style breakdown
Sampled from 5 of SwipeRx's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#14BC7C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
SwipeRx offers an easy-to-use mobile app that allows pharmacies to keep up to date and connect with their peers. SwipeRx is uniquely designed for pharmacy professionals in Southeast Asia to help them run their pharmacy more efficiently and effectively. More than 170,000 pharmacy professionals use SwipeRx to: (1) keep updated with the latest healthcare news and drug information (2) access free educational CPD modules to earn credit points (3) connect with like-minded pharmacy professionals, and (4) apply for job opportunities to fast-track their careers With this all-in-one app just for pharmacy professionals, you can save time and better serve your patients. SwipeRx app is available in Indonesia, Thailand, Vietnam, Philippines, Malaysia and Cambodia. Features: ACCREDITED CONTINUING PROFESSIONAL DEVELOPMENT (CPD) MODULES Access our free educational modules to sharpen your knowle…
App details
What you can learn from SwipeRx
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are SwipeRx's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SwipeRx runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #14BC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.