Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Youi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#648CA4 accent
#111111 text
- #2Insurance that’s a bit more you-shaped.
- #3Lighter, brighter and even more you-shaped.
- #4Start a claim, from anywhere.
- #5& Your policies Comprehensive
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 5.3 words on average (longest 6), 75% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
The Youi App puts your cover in the palm of your hand. You can check out details about your policy, start a new quote, call for roadside assistance and more. Check it out.
App details
What you can learn from Youi
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Youi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Youi runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #648CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.