Sampled from 6 of Hatch Sleep's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1C34 bg
#2E3B50
#445474 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 6.7 words on average (longest 9), 50% speak to "you".
Hey there. Feeling sleepy? You’ve come to the right place. We’ve helped over 4 million people (from babies to grown-ups), and we’re here to help you get the rest you need to be the best version of yourself. With the Hatch Sleep app, you can control dreamy features on all our devices: Restore, Rest, and Rest+. Restore is your bedside guide. Sleep the way nature intended with a gentle sunrise alarm and soothing sleep sounds, all rolled into one beautiful dream machine. Build your restful routine with Hatch, from sunset to sunrise. Rest is your dream machine. Made for littles. Loved by parents. From sounds to soothe your newborn to cues that teach your little kid to stay in bed until a reasonable hour, Rest is the dream machine that helps your child sleep at every age and stage. Rest+ has all the essential sleep features of Rest PLUS a backup battery. Keep your little one dreaming, whe…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Hatch Sleep's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hatch Sleep runs a dark set with one background colour (#0C1C34) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #445474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.